On June 10, Shenzhen Shengyi Sports Culture Co., Ltd. and Heilongjiang Chaojí Sports Development Co., Ltd. formally signed a national strategic cooperation agreement. Chaojí Sports has officially become the national operational partner of the BSKY Youth Basketball League, and the two parties will work together to advance China’s youth basketball ecosystem toward a new phase of high-quality development.

A Powerhouse Partnership to Set a New National Standard for Youth Basketball

This partnership represents a deep integration between a leading independent sports event IP and a national-level sports operations entity. The two parties will engage in in-depth collaboration across key areas, including the nationwide rollout of BSKY events, the joint development of a standardized competition management system, the establishment of career advancement pathways for youth basketball talent, and joint coaching training programs. Using basketball as a vehicle, they aim to contribute to the development of China as a sports powerhouse.

Cooperation Plan

• Standardized Operation of National Competitions

Super Sports will take full responsibility for the coordinated operation of the BSKY Youth Basketball League across multiple regions nationwide. By implementing a standardized event management system, a digital data platform, and complementary commercial services, the company aims to ensure consistent quality across all city-level tournaments nationwide, enabling children in every city to experience the professionalism and fairness of top-tier competitions.

• Streamline the progression pathway for youth players

The two parties will establish a three-tier promotion system consisting of “City-Level Tournaments—Regional Tournaments—National Finals,” with top-performing teams advancing directly to the BSKY National Finals. At the same time, they will explore mechanisms for cross-regional and international youth basketball exchanges to provide young players with a broader platform for growth.

• Strengthen the foundation of youth training talent at the grassroots level

Jointly organize nationwide public-interest coaching training programs and elite training camps, using competitions as practice and training to enhance competition performance, thereby comprehensively improving the professional competence of grassroots coaches and supplying more high-caliber talent to Chinese youth basketball.

Messages from Both Sides

Mo Chen, Tournament Director of BSK & BSKY:

“BSKY is more than just a youth tournament; it embodies the educational philosophy of ‘building careers through basketball.’ Our partnership with Super Sports—a company with exceptional organizational capabilities in the field of national youth sports operations—is rooted in our shared vision regarding tournament standards, youth development philosophies, and user value. We look forward to establishing regular nationwide collaborations so that more Chinese youth can learn to play with courage and determination, fighting for every possession, during BSKY’s ‘Golden Moment’ games.”

Wang Xiao, Host of Super Sports:

“We are deeply honored to become the national strategic operations partner of the BSKY Youth Basketball League. Through our nationwide network of venues, event execution platform, and content distribution channels, Super Sports will bring BSKY’s signature ‘quarter-score + Golden Ball’ format and ‘Berserker Spirit’ to children in every city, ensuring that basketball becomes a lasting bond for youth development and cross-regional friendship.”

About the BSKY Youth Basketball Championship

The BSKY Youth Basketball Championship (Balserker Young League) was independently developed by Career Sports. It inherits the unique “set score plus golden goal” format from BSK’s professional and amateur tournaments and promotes the “Balserker” spirit of “fighting for every ball, respecting opponents, and never giving up.” The tournament features multiple age divisions from U6 to U13 and has now expanded to over 100 cities nationwide, establishing itself as one of China’s leading 5-on-5 youth basketball competitions that combines intense competition with a focus on character development.

Youth represent the future of sports and serve as a vital bridge for grassroots exchange and cultural transmission.

Moving forward, both parties will use BSKY as a focal point to continuously refine the youth competition system, talent development, and exchange channels, thereby supporting the well-rounded growth of young athletes.

Recruitment for the 2026 BSKY National City League Divisions Is Now Underway; Contact Information for Organizations and Teams Will Be Released Soon

Business Partnerships: Li Zheng 13073368456

For Super Sports’ national partnership hotline, please check official channels